Lead Product Designer with diverse experience across industries

I'm a Principal/Lead Product Designer who thrives as the connective hub between designers, teams, and stakeholders, making complex ideas accessible to everyone. With experience spanning enterprise software, healthcare, B2b, B2C and gaming, I bring a unique perspective to design challenges. At R1 RCM, I mentor designers at all levels while fostering collaborative environments where transparency is key. Beyond this, I'm skilled at qualitative research, facilitating workshops, building design systems, wireframing, prototyping, and integrating AI tools to allow us to be system designers as opposed to pixel pushers. I'm always focused on guiding designers and design managers to turn diverse inputs into coherent, impactful experiences that solve real human problems.

Product Design

Enterprise Product Design

Enterprise Product Design

As a Lead Product Designer at R1 RCM and other enterprise companies, I've guided design strategy, mentored teams, and built comprehensive design systems. My work bridges the gap between business goals and user needs, resulting in intuitive interfaces that solve complex problems.

Explore Product Design Work

Bungie

Destiny 2 Design Work

Product Design at Bungie

At Bungie, I led UX efforts on many different aspects of Destiny 2, most of these changes can be found in the Final Shape DLC released on June 4th, 2024. These include researching and redesigning the HUD buff/debuff modifier system, leading UX for the new No Hesitation Auto Rifle, designing UX to communicate Power Enabled and Disabled activities, as well as communicating Fireteam Power to our players.

Game UX

About Me

With over 14 years of experience as a Product Design professional, I bring a diverse skill set to every project. My approach combines strategic thinking with hands-on execution and a deep appreciation for both aesthetics and functionality.

I drive discussion and learning, connecting people and ideas. Technical skills are easy. The real magic is in making connections that nobody else can, helping others to grok those connections so they can do a better job at what they’re working on. I have lots of great ideas, but so does everyone else I work with. I help draw those ideas out so that we can all benefit and grow in our own unique spaces.

I believe great products emerge from deep user understanding, cross-functional collaboration, and thoughtful iteration. As a design leader, I focus on mentoring teams while establishing processes that enable both creativity and consistency.

ELSAMADISY

NNG Certified

Certificate in User Experience with Specialty Recognition in UX Management, UXC# 1061411

ELSAMADISY

Let's Work Together

Interested in collaborating or want to discuss a potential project? I'm currently available for select opportunities.

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